About Us

The first Diddys Yogurt Shoppe (located in Papacita’s Village, Loop 281 and Tuttle Boulevard) opened in Longview TX in 2010. The raving success led to the first franchise location being opened in Mount Pleasant TX in 2012.

Both locations are operated by local managers that live in the communities we serve. The Diddy’s name came from what the founder’s grandchildren call him and was recommended as the shop’s moniker by his wife. The product is healthy, good for your digestive system and is low calorie while being sugar-free.

The backbone of Diddy’s Yogurt is a focus on only the finest quality toppings and one of the best selling yogurts in the country. We hand cut fruit and toppings daily to ensure only the freshest products are served to our guests. The product is frozen at the moment it is dispensed to provide a richer, creamier taste that can’t be matched.

Franchise locations are still available and you can contact us by clicking the “Contact Us” link at the top left of the page for more information.

Thank you for visiting Diddy’s Yogurt and we hope you have as much enjoyment with the product as we have had in bringing it to you.



1401 South Jefferson Ave. #4
Mount Pleasant, TX 75455
(903) 577-5671
305 W Loop 281
Longview, Texas 75605
(903) 663-3402